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London olympic costs6/1/2023 ![]() Of course, it’s often hard to discern what the hard facts are amid all the hoopla around such global sporting mega-events. Long after the crowds vanish, it turns out that some host cities and countries ended up taking large net losses on their investments. ![]() So what have we learned about hosting the Olympics and the proverbial “bottom line”? Host cities invest deeply in the games - the Sochi Winter Olympics, for example, cost over $50 billion - with the hope of reaping sizable gains for the local and national economy through tourism, marketing and other means. ![]() ![]() The Olympics are about competition and heroics and national pride.
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